Whole Picture Thinking


‘Whole Picture Thinking’ means looking beyond just marketing - studying how business components interact to form customer experiences. We measure performance, identify quick fixes and longer-term improvements via a test and learn approach.


Our conceptual, copywriting and UX design teams adopt Discovery Channel’s creative mantra for the time short and distracted age. Creative experiences must be FUBI – funny, useful, beautiful or inspirational; or they get ignored.


Successful brands utilise personalisation. We innovate experiences that allow your customers to interact, sharing data that can be used to personalise subsequent interactions.

UX and design

CX leadership arises through seamless integration of digital and offline experiences. Our award winning UX and design team ensures we use technology in the ways that your customers desire.


Business analysts, front and back-end developers plus systems integrators bring new experiences to life for our clients’ target audiences - facilitated by agile project management.

Digital marketing

Our SEO, PPC, social and content experts ensure your offer appears in front of the right prospects. Data driven eCRM and eCommerce expertise completes the picture.

We couldn’t be more pleased with our new website. More importantly our customers seem very pleased with it, lead generation improved beyond our expectations. Bray Leino CX have created a site that represents our brand and service offer brilliantly, the support and advice provided throughout the project now allows us to explore our digital aspirations further. We look forward to the next stages of working together.

Andy Norris, Brand & Marketing Manager, Ocean

Whole Picture Thinking

Customer strategy

Successful organisations put customers at the centre of organisational thinking. We use insight to plan delivery of the brand experiences that your existing and potential customers expect.

Tech and data

Excellent brand experiences are mostly highly personalised and low friction. Our team uses data science, systems thinking & architecture, plus integration expertise to achieve these goals.


Experiences are more compelling if they are also FUBI (any or some of) funny, useful, beautiful, interesting. Our creative heritage means we deliver competitive advantage for every touch point.