Driving international growth

In the highly competitive restaurants marketplace, Pret needed to support their future international growth as a leading brand in their sector with a digital marketing strategy geared towards their core objectives and wider business requirements.

  • Oversaw major website migration with zero traffic loss
  • Optimisation of all content to increase site visibility and generate traffic growth
  • Launched campaigns across a range of objectives including recruitment and delivery

Whole Picture Solution


A provider of delicious, wholesome and responsibly sourced food and drink, passionate about the quality of their products, the friendliness of their staff and their commitment to good causes via The Pret Foundation Trust - Pret required digital marketing support to help amplify these values and increase awareness with consumers in both core and emerging markets.


Combining technical and creative SEO to optimise performance, visibility and traffic for all of Pret’s global websites. As well as overseeing the optimisation of Pret’s core content to increase organic traffic, delivering PPC campaigns to achieve agreed KPIs including registrations for Pret Delivery, applications to join Pret and downloads of the US Pret App.


Organic traffic to Pret’s global websites has grown significantly over the three years that we have worked in partnership, and through exacting attention to detail, no traffic was lost as a result of migrating the websites onto new domains. In addition to this, campaign-level objectives have consistently been met from both a volume and cost per acquisition perspective.


    all content to
    increase traffic

    website migration
    with zero traffic loss