mfldirect

eCRM programme

mfldirect, the largest supplier of used vehicles to the UK market, asked us to engage with 1,500 of their dealers to drive loyalty and increase sales by 20% year-on-year.

  • DADI award winner 
  • Digital Impact Award - Gold
  • 31.9% sales increase YOY
  • Maintained open rates of 30% +
MFL direct

Bray Leino CX’s interpretation of the brand was exactly what we had hoped for and they delivered an effective, bespoke solution, despite some tricky data constraints.

Craig Ford, Marketing and Digital Development Manager, Motability Operations

Whole Picture Solution

Challenge

Transition dealers who buy 25 or less cars per month to a purely online relationship, whilst continuing to activate, reactivate, grow, nurture and retain their custom online.

Approach

Daily targeted emails containing personalised stock recommendations and offers. The Connect website supports the programme and drives engagement. 

Results

Connect continues to go from strength to strength, we have increased their active dealer base by an additional 20%, as well as increasing sales overall by 31.9%.

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    31.9%
    sales increase
    YOY

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    Winner
    DADI award
    winner

  • Rising graph

    Maintained open
    rates of
    30%+