mfldirect's

3 year story

mfldirect are an organisation committed to delivering the best customer experience. Working together since 2012 we’ve achieved a huge amount - here's a snippet of the last 3 years.

  • Award winning eCRM programme
  • Significantly improved UX of online systems
  • Complete transformation of Claims System

Here you can download their 3-year story as a PDF.

MFL direct

Bray Leino CX’s interpretation of the brand was exactly what we had hoped for and they delivered an effective, bespoke solution, despite some tricky data constraints.

Craig Ford, Marketing and Digital Development Manager, Motability Operations

Digital transformation

2015 - 2016

Connect with low-value car dealers to improve engagement, sales and revenue, for the 3rd year running. New creative, loyalty initiatives and messaging – achieving record results.

2016 - 2017

Evolution, modernisation and scalability of online systems. Focus on user experience and technical innovation, ensuring all online platforms meet UX expectations.

2017 - 2018

Digital transformation that reinforces mfldirect as ‘Supplier of Choice’. The creation of an automated and efficient self-serve system for dealers to use anytime, anywhere.

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    60%
    reduction in time
    to process a claim

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    Winner
    Best use
    of email

  • Significantly
    improved
    UX