INNOVO®

An innovative and unique product that helps to improve thousands of lives, every year. Following a complete re-brand and product launch our focus is now on continuing to drive sales, revenue and awareness. Year on year performance across the board has been extremely strong.

  • 58% year on year increase in product sales across all channels
  • Website revenue up 447% year on year
  • Brand traffic up by over 300% year on year
Ellis Brigham Mountain Sports

Following last year’s thrilling success of the INNOVO® launch, we are excited to be investing in the customer experience journey with Bray Leino CX.

Steve Atkinson, ‎CEO Atlantic Therapeutics

Whole Picture Solution

Challenge

To drive sales and awareness of the product, brand and category. Positioning INNOVO® as a premium product that’s effective, clinically proven and unique – it’s the only non-invasive treatment.

Approach

Focusing on customer profiles to understand who the customers are and their needs and mapping the customer journey to define the contact and content strategy. Focus groups with key audience groups to define the messaging and creative. AB testing of PPC campaign, evolution of brand proposition and launch of eCRM campaign.

Results

Streamlined user journeys and enhanced targeting ensures consistent messaging across all channels including DRTV and PPC – resulting in previously unseen levels of performance.

  • Uplift
    in cross-channel
    product sales

  • Rise
    in brand 
    search traffic

  • Increase
    in website
    revenue