How to gain attention
from harder pressed consumers
There were a record number of visits to the UK in 2017 and a record number of visits abroad by UK residents.
Yet challenges are ahead. Brexit uncertainties allied to a dramatic real term fall in UK incomes is leading to more savvy travel spending – inevitably increasing competitive pressure upon travel operators.
In this paper we’ve sifted sands to find the gems that can keep providers winning scarcer £s.