The Digital Fortunes Show
at Digital Gaggle
I was lucky enough to be the roving reporter for Digital Gaggle, a one-day digital marketing conference in Bristol, where Bray Leino CX were the Platinum Sponsor.
Eight engaging presentations filled the afternoon. To start - a humorous, politically-inspired talk on Page Speed Politics from Victoria Olsina, Growth Marketer at ConsenSys. It’s of paramount importance for businesses to consider how they measure page speed and outline the commercial and SEO benefits of improving it if they want to succeed in today’s digital landscape.
Next, I attended a breakout session with Hannah Tempest, Head of Mobile Experience at Nomensa, who explored adapting and evolving amongst digital landscapes, which are shaped by their technological environment.
Next up was John Payne, Director at Noisy Little Monkey, answering all our agony aunt social media questions! From buyer personas, to content plans, to SMART goals, the most important things to keep in mind are to:
1. Have a robust strategy
2. Know what success looks like
3. Use relevant reporting
Gameshow time. Alan Thorpe, our Managing Director here at Bray Leino CX, acting as The Digital Fortunes Show host, alongside Harriet Farren, technical wizard (Designer), and Lisa Ballam, co-host (Marketing Manager), presented on building a digital strategy. With quizzes, two fabulous contestants, a glamourous monkey-costume wearing assistant, and a speedboat to be won! However, the game show wasn’t without some lessons – most importantly - it is vital for businesses to keep their customers engaged by not becoming boring.
Two more breakout talks wind down the chock-full afternoon. Including Sunjay Singh, Creative Director at Life Media UK, providing dos and don’ts for video marketing, along with actionable steps and effective strategies.
James Whatley, Strategy Partner at Ogilvy UK, wraps up the day by reviewing 2018’s Key Digital Trends. Discussing the predictions for the upcoming year and how accurate their predictions for the prior year were, the in-depth look at aspects of VR and voice image recognition, to the Amazon Awakening and GDPR, all prove that we’re living in a time of big change. However, it’s ultimately important to practice perspective, and let’s not all lose our heads just yet!
Props to Noisy Little Monkey for organising a fantastic event, which we absolutely loved being part of.