A guide for leaders & CMOs
Our latest CX insight paper succinctly explores the capabilities that CMOs require in order to keep themselves, and their organisations, relevant in ’19
For most, success requires a significantly ramped up marriage between how the organisation wants its brand to be perceived and the delivered experiences that determine consumers’ actual perceptions of the organisation.
Gaps between desired and actual perceptions create opportunities for competitors to win customers’ attention (and spend). Keeping these gaps closed challenges CMOs to look far beyond their traditional brand and comms roles. We explore how in our latest insight paper.