to truly understand your audience
Panoptic Personas will help you to understand your users’ needs, experiences, behaviours and goals. We use search analytics data, industry research, demographic and behavioural data resources, to gain an accurate understanding of the audience segments that matter to you.
Who are you talking to?
We'll work with you to develop a series of core personas to define the size, demographics, personality, goals, motivations, frustrations, preferred channels, etc. of your audience.
Is your website currently meeting their needs?
We'll highlight content gaps and opportunities to improve the user experience.
Plan your cross-channel strategy
Insights from the Personas will provide crucial input for your business strategy, across multiple channels.
Panoptic Personas will enable you to deliver personalised and simple to use experiences.
If you'd like to chat further about how you can use Panoptic Personas please do get in touch.