Beth Morrow

What's it like to be an Apprentice Content Producer at Bray Leino CX? Find out about Beth’s role and more...

Describe your role in a sentence…
I create written and visual content for various outlets, and being an apprentice, I will take on anything that gets passed my way!

What do you do each day?
My team begin with a morning stand-up, which is a time for everyone to regroup and go over the day’s tasks, and then everyone basically just gets to it! I’ll spend a lot of time researching relevant content for our social media and blog, and then I’ll jump on any projects that crop up, especially if anyone is in need of some copy. I’m always working on a variety of tasks.

How did you get to where you are in your career?
I studied creative writing at an academy in America, and shortly thereafter decided not to pursue a university degree. I’d gained so much experience there that I wanted to “go out into the world” and be able to use what I’d learned. I spent a year working, freelance copywriting, experimenting with different digital design forms, undertaking work experience, and then landing a great position as a reviewer at the Edinburgh Fringe Festival. After that, this incredible opportunity popped up at Bray Leino CX and everything else fell into place.

What do you like most about your job?
I love that I’m learning so much and undertaking such a wide range of tasks. For me, this time is a chance to absorb as much information as I can, and to try new things. The open, collaborative environment here provides that space to grow.

Best piece of advice you’ve been given?

“Cross that bridge when you come to it.” I think my parents used to say that phrase to me a lot, since I would spend so much time worrying about a future that I couldn’t predict. There’s no point worrying about it if you can’t do anything about it, so I have to trust that when the time comes, I’ll know what to do.

What's the best thing about working at Bray Leino CX?
The people. It was a huge dream for me to be able to work somewhere like this whilst completing an apprenticeship, and although I am by far the youngest and most inexperienced, I feel like I’ve become a valued part of the Bray Leino CX family.

What qualities do you need to work at Bray Leino CX?
You need to be good in a team. A lot of this work involves collaboration, so speaking up and getting to know your co-workers is a big part of succeeding here.

Last book you read?
“The White Album” by Joan Didion. She’s my non-fiction obsession. I also just started reading “Lincoln In The Bardo” by George Saunders a couple days ago. It’s his first novel, but I love his short stories, so I think I’m in for something good!

Last thing you Googled?
Outside of my own research for work, I was Googling “how to soumak weave” because I’m working on a tapestry at the moment and trying to experiment with some different techniques.

Best customer experience moment?
I suffer from really bad eczema and so finding skincare products that will help rather than harm can be a real struggle! Recently, I went into Lush and left with two products after a lovely member of staff sat and tested different products on my hands, basically giving me a mini spa for twenty minutes on a busy Saturday! No matter how busy they are, they will happily devote their time to you.

Favourite website?

Apartment Therapy. Their content is brilliant, and I really enjoy swooning over their videos of apartment tours and DIY’s.

Your go-to weekend lunch?
Noya’s Kitchen, a Vietnamese restaurant in Bath. Noya, who I’ve been lucky enough to meet, is so lovely, and the food fresh, inexpensive, and filled with love. She changes it every couple of weeks, so there’s always something new!

Where would we find you on a Friday night?
The Pig and Fiddle in Bath, drinking a ginger beer with friends.

Read Beth's blogs on being part of Generation Z:

Being Generation-Z Part I

Being Generation-Z Part II

Post by

Lisa Ballam