Richard Canueto-Cook

What's it like to be a Senior Account Manager at Bray Leino CX? Find out about Rich's role and more...

Tell us about your fancy name?
My Mum's Spanish and my Dad's English, so I’ve been given this strange hybrid surname, but it’s a great conversation starter, as a lot of people are intrigued by it!

Describe your role in a sentence…
I’m a Senior Account Manager, so my role is all about understanding client requirements and gearing up the team to ensure we deliver the best work possible.

What you do each day?
Each day is so different - one day I'll be briefing the team on a small piece of POS, and the next I'll be on set in Manchester shooting our latest client TVC. The diversity of projects with our clients is huge, so it’s great to keep things fresh and the team motivated.

How did you get to where you are in your career?

I’ve worked my way up from an Account Exec straight out of University. I was fortunate enough to land a job at an agency two weeks before my rental agreement was due to end and I was going to move back in with my parents. From there, it was a lot of hours and hard work, but it’s all totally worth it. Now I’ve landed my role at Bray Leino CX, it feels like home – so let’s see where my career can go from here!

What do you like most about your job?
I love the end product – where you see the work come to fruition and the client’s eyes light up. All the stress and worry is worth it in that moment.

Best piece of advice you’ve been given?
It’s difficult to nail down one piece of advice… It’s a toss up between two, either “don’t try and be all things to all people” or “digital years are like dog years”. Both of these have stuck with me, as they’re all about relative, forward thinking.

What's the best thing about working at Bray Leino CX?
The people, the working environment and the work itself, all contribute to this being one of the best places I’ve worked. It consistently surprises me, what we’re able to achieve as a collective unit, and I can’t wait to see what 2019 holds for us.

What qualities do you need to work at Bray Leino CX?
A can-do attitude and a willingness to get stuck in.

Last thing you Googled?
Being totally honest – it was 'Off White 90 Black'. They’re releasing soon, and anyone who likes trainers will know exactly what they are.

Best customer experience moment?

Clichéd I know, but Apple supplied me with the best customer experience I’ve had. My iPhone stopped charging after having had it a couple of years, so I booked a Genius appointment. Even though I was outside of my warranty the guy said that on this occasion, they were going to provide me with a brand-new phone as it was their hardware failing. This might be their standard policy, but in that moment, it was music to my ears! Since then, I’ve disowned Apple and am a devout Android user, but that’s a completely different story!

Favourite project?
For me it has to be the Innovo TVC project – I love TV projects, they’re great to get stuck into as there’s so many moving parts. We had a close knit team on it and it came together well. It only landed on TV today, so it was great to watch it on air. Keep your eyes peeled, people!

Favourite website?
YouTube. I love the platform they’ve given content producers for their art. Yes, they’ve had their fair share of controversy, but I can often sink a couple of hours into a YouTube binge just exploring channels and content. I’m a big fan of Casey Neistat – give him a watch if you want to learn about life in NYC whilst balancing being a YouTuber, tech tester and community influencer!

Your go-to weekend lunch?

Depending on if I’m on the go in London or in Bristol, I’m never too far away from a McDonalds. It’s my go-to weekend comfort food – even though it’s always heavily frowned upon by the other half.

Where would we find you on a Friday night?
I’m usually at home just enjoying a bit of a recharge after the working week. We’ll usually cook something extravagant and uncork a bottle of wine to unwind with a movie.




Post by

Lisa Ballam