In our latest 5 mins with… we meet Gareth Beck, our Head of Digital Marketing.
Describe your role in a sentence…
I manage a team of very good Digital Marketeers who drive traffic to clients’ sites through Paid, Social and Organic channels.
What you do each day?
It’s a heady, satisfying blend of technical, marketing, strategy and management. From technical site audits, to conducting keyword research, to talking to clients about paid strategies and understanding how we can help them.
How did you get to where you are in your career?
Fair to say it hasn’t been a linear path – but then, is anyone’s? Anyway, here’s the condensed version. I was working for a large B2B publisher (responsible for customer databases) and started working on the SEO and analytics. That eventually led to Head of SEO for an agency, then a year as a Marketing Manager in a tree nursery, then to Bray Leino CX so I could work with some very clever, experienced people.
What do you like most about your job?
I like the challenge of working across, and understanding, different sectors as well as working with in-house teams (upskilling them and providing support). I also enjoy that Digital Marketing is still evolving and that I need to test and check that what has worked, still works.
Best piece of advice you’ve been given?
“You’re only as good as what you get implemented”.
What's the best thing about working at Bray Leino CX?
The range of clients, working with my team (who are great) and collaborating across teams (they’re also great).
What qualities do you need to work at Bray Leino CX?
Curiosity goes a long way: we’re taking on new information all the time so being able to digest it quickly and present (often complex information) in an easy to understand way is paramount.
Last book you read?
The Hobbit. But I’m not sure it counts as I’m reading the first three pages every night to help my son go to sleep. Going to skip straight to the trolls bit next. I’ve recently finished
Senlin Ascends by Josiah Bancroft, which was very good.
Last thing you Googled?
“Aging vs Ageing”. It looked odd on a site in UK search results and I was interested in whether it was a typo. It was a US vs UK spelling, for anyone that’s interested and a good example of how a non-localised spelling can cause friction when someone is scanning a site.
Best customer experience moment?
When I was at the tree nursery someone emailed in saying that their tree had died. They were helpful enough to attach a few pictures. A quick look and it was clear to see why said tree had withered - it’d been planted upside down! Not as silly as it sounds when you’re planting bare root trees. Of course, we replaced the tree anyway.
The recent Brittany Ferries migration was a long project and meant working very closely with the client. We were granular and thorough managing the SEO side of the migration (down to visualising how a change to internal linking might impact a top landing page) and the migration has gone very well.
Bandcamp is up there. Making music is hard. Making money off music is harder. I love listening to the blogs as they showcase all kinds of stuff that I wouldn’t normally be exposed too. Recent examples have been a great ‘Dungeon Synth’ album by Fief, a Summer Synthwave album by Bart Graft, selected ambient organ works by OjeRum and Resonant Sun by Berlin based Earth Ship.